Holaras – Marketing Automation
Hoopman Machines B.V.: Structure, insight and leads with ReMarkAble Marketing Automation (SharpSpring)
Since 1911 Hoopman Machines B.V. from Aalten is manufacturer of the Holaras machines. The machines are produced and developed for livestock farming, arable farming, agricultural contracting, onion processing, industry and biogas. In addition to the standard machines in the range, many of these machines have extra options to suit your requirements. Since spring 2019, Hoopman Machines has been using ReMarkAble Marketing Automation (SharpSpring).
Jaco Korten, Sales and marketing employee at Hoopman Machines B.V.:
We had the idea that we were running behind on marketing. It was the final item in our daily activities. It lacked structure, we didn’t see what it brought us in revenues. That had to change!
Now we work together with ReMarkAble communicatie based on a content calendar and know exactly which message should be send, via which channels (e.g. Facebook, e-newsletters, Google Ads). Via ReMarkAble Marketing Automation we monitor what our communications expressions generate in traffic, leads and sales.
In fact, we just wanted to be unburdened. That works very well with an agency that knows both the agricultural sector and communication. Not only in Holland, but also across the border.