Editing without headaches? This will help you choose!

So many choices – which video editing tool should you use?

Instagram has introduced new editing features, TikTok has released its own Studio, and CapCut continues to grow in popularity among creative makers. But which one should you choose? Which is practical, which fits your strategy, and which delivers the best results?

Let’s take a practical look at the three biggest tools – Instagram Edits, TikTok Studio and CapCut.

Instagram Edits – quick and simple

In 2025, Instagram further expanded its editing tools into its own app. The new interface offers a few more options, but the approach remains the same: fast, mobile and primarily focused on stories and Reels.

What are the benefits?
Ideal if you want to share something on the go. Think behind-the-scenes, short updates or quick promotions.

Benefits:

• Instant preview of how your video will look in the feed.
• Stickers, polls and interaction tools are immediately available.
• Direct impact on algorithm.
• Quick and intuitive to use.

Limitations:

• Limited editing options.
• Not suitable for repurposing on other channels.
• Creative freedom is minimal.

Who is it for?
Perfect for companies that are mainly active on Instagram and want to share quick, informal updates.

TikTok Studio – plan, publish and perform

TikTok Studio is more than an editing tool; it’s a complete content hub. You can edit, publish and even schedule videos – a great asset for companies that take TikTok seriously.

What are the benefits?
If you use TikTok as a marketing channel on a regular basis, this is the tool to bring together overview, planning and creation.

Benefits:

• All-in-one for TikTok: editing, publishing and planning
• Auto-captions, trending sounds and templates for quick edits
• Desktop version handy for teams or creators who don’t just work on mobile devices
• Clear statistics to improve your content

Limitations:

• Can only be used for TikTok
• Fewer creative editing options than CapCut
• Some features (such as AI tools) are still in beta or have limited availability

Who is it for?
Ideal for companies that use TikTok as their main channel and want overview and continuity.

CapCut – maximum creative freedom

CapCut remains the all-round tool for those who take video seriously. The app offers everything: from AI subtitles to professional-looking transitions, templates and filters. And the great thing is: the videos are suitable for any platform.

What’s in it for you?
Do you want to really impress with your videos and use them on multiple channels at the same time? Then CapCut is the most versatile and powerful option.

Benefits:

• Lots of creative freedom (filters, transitions, music, templates)
• Perfect for repurposing: create one video, use it on multiple platforms
• Auto-subtitles and AI tools (such as background removal, voice effects)

Limitations:

• More options = more choices = sometimes choice overload
• You have to sit down and take your time – not ideal for ‘quickly posting something’
• Desktop version often needed for more extensive edits

Who is it for?
For companies that want to deliver quality, reuse their content and invest in storytelling with impact.

The conclusion: what do you choose when?

In a world full of fast-paced content, your added value makes the difference. So you need to choose the right tool for the right moment:

Situation:	Best tool
You want to post something quickly on Instagram	Instagram Edits
You work with TikTok on a regular basis and want to plan ahead	TikTok Studio
You want to create high-quality content for multiple channels	CapCut

Tools are resources. The question is: what do you want to achieve with them? Do you just want to be visible, or do you want to make a real connection? Use Instagram Edits for speed, TikTok Studio for focus and CapCut for quality.

We are happy to help you with an approach that suits your goals. Feel free to contact us for personal advice.