Many advertisers think that a Performance Max campaign makes traditional Search campaigns redundant. Nothing could be further from the truth. In fact, the two reinforce each other enormously!
With Google Search, you can directly target people who are actively looking for your product or service. You gain insight into the exact search terms, intentions and performance. That data is worth its weight in gold. Not only for optimisation, but also as input for your PMax campaign.
Performance Max then uses these signals to find audiences that are similar to your existing converters. You can also retarget traffic from Search via PMax, so your brand stays top of mind throughout the customer journey.
In a nutshell: Search offers control and insight, PMax provides scale and automation. Together, they form a powerful combination for maximum visibility and return on investment!
By Max Nieuwenhuis, Google Ads Specialist at ReMarkable.
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