Are you an attention grabber?

Of course, you want your online ads to be highly visible. But did you know that visibility alone is not enough to achieve real impact? It’s not just about how many people see your ad, but more importantly, how much attention your message gets.

Attention: de key to succes

Many advertisements appear on your target group’s screen, but are not consciously noticed. Research shows that only advertisements that are fully visible and hold attention for at least 1.4 seconds contribute to brand recognition and preference for your brand.

In other words, that one second can make the difference between being forgotten or being top-of-mind with your customer.

What’s more, no less than 95% of all advertising is processed subconsciously. Even a brief, fleeting impression can therefore influence behaviour. But the more attention your advertisement receives, the stronger the effect. This ultimately leads to greater recognition, trust and conversion.

Tips: how to respond to attention in a smart way

An effective campaign is not just about lots of impressions or a high reach. The real gain lies in combining visibility and engagement. Here are some practical tips:

• Use strong visual elements
  Clear images, recognisable colours and clear logos ensure that your advertisement stands out more quickly.

• Use short and powerful messages People scan online at lightning speed. Keep texts short, direct and make sure the core message is clear at a glance.

• Place important information immediately in view
  Important elements such as an action button or brand name should be immediately visible without anyone having to scroll.
• Tailor your message to the platform
  An advertisement on Instagram works differently than a banner on a news site. Adapt your content to match the behaviour of the user.
• Test and optimise regularly
  By testing small adjustments (such as images, text or colour), you can discover what works best for your target group.

Sometimes a quick and powerful impression is enough to draw attention to your brand. But with more complex products or services, such as investments or customised solutions, it is important to hold the attention longer and provide more explanation.

Check out our other tips related to this topic here:

We are happy to help!

Do you want to ensure that your advertisements are not only visible, but also really attract and hold attention? We think along with you: from strategy and creation to analysis and optimisation. We use smart techniques such as attention measurements, creative campaigns and targeted A/B testing to ensure that your investment really pays off.

Curious about how we can approach this for your brand? Feel free to contact us. We are happy to advise you!