Your products and/or services are worth to be proud of and to be shared. So, you want them to be noticed by your agricultural target group, amid a sea of information.
Facebook is an excellent tool for remarkable communication in reaching farmers and growers. However, many agricultural suppliers underestimate the power of social media, often because they’re having cold feet. The negative effects of social media are highlighted more than once, like for example negatieve reactions of customers.
On the opposite of a negative customer reactions (in fact a way of getting the attention of the supplier) are also numerous succes stories to be told of companies which gave a boost to their products, events and returns due to facebook.