Facebook advertising has become an integral part of the marketing mix that ReMarkAble deploys daily for many clients. In 2023, for instance, we provided no less than 19.5 million impressions via Facebook and Instagram!
We can only spend the promotion budget once. Therefore, we need to make conscious choices regarding the objective of the ads. If you choose to generate more followers for your Facebook page, you won’t get more website traffic in the first place. What you do achieve with the “traffic” objective. But you are more likely to generate leads if you select the “leads” objective, than if you land your target audience on your website where they have to fill in a form….
Facebook offers different types of campaign objectives for deploying ads. For instance, when setting up your campaign, you can choose from 6 different campaign objectives. Depending on the goals of the companies we help, we deploy these objectives:
1. Awareness
The first campaign objective is “awareness”. With this, you display ads to people who are likely to remember the ads and your brand/company. You can often reach a large group of people with a relatively small budget. This campaign objective is also suitable when you want to spread a video message. The objective reaches people who are likely to watch the video.
Awareness is suitable for:
- Reach
- Brand Awareness
- Video Views
- Store Location Awareness
2. Traffic
If you choose “traffic” as your campaign objective, Facebook will deploy your ad to send people to a specific destination. This could be your website, or a chat site or app. You are directing people away from Facebook.
Traffic is suitable for:
- Link Clicks
- Landing Page Views
- Conversation Locations: WhatsApp, Instagram, Messenger, calling
Tip: ‘Traffic’ is also useful when you want to provide extra information to customers but can’t include it directly on Facebook.
3. Engagement
With the “engagement” objective, you generate more engagement using an ad. This could be, for example, chat messages, video views, likes or comments. This allows you to update your Facebook business page and make it more popular.
Engagement is suitable for:
- Messenger, Instagram, and WhatsApp
- Video Views
- Post Engagement
- Conversions
- Conversations
4. Leads
Is your goal to collect personal data such as e-mail addresses and phone numbers from your target audience? Then a lead campaign is an interesting option. ‘Leads’ are effective with people who are already familiar with your brand and show interest in your product or service. They are often more likely to leave their personal details, send chat messages or contact you. For example, if you want to grow your email list or attract more readers to your newsletter, you can integrate a lead form into your Facebook ad. This allows users to leave personal details directly without going to your website or landing page first. They usually do this in exchange for a lead magnet, such as an e-book or whitepaper.
Leads are suitable for:
- Forms
- Conversions
- Conversations
5. App Promotion
Do you have an app that could use more downloads? Then the ‘App Promotion’ campaign objective is the ideal choice for you. With this objective, you can effectively promote your mobile app on Facebook. Facebook users are directed straight to the App Store or Google Play to download your app. It’s important to let your target audience know what benefits they can expect from downloading your app. Facebook will show your ad to people who may be interested in your app based on their interests and previous app downloads.
App Promotion is suitable for:
- App Installs
- App Events
Please note: This objective only works for ads on mobile devices, not on desktops.
6. Sales
Finally, the “sales” objective. This objective is suitable for reaching potential customers who may already be directly interested in buying your product or service. The campaign objective works well for remarketing. This does require that you have Meta pixel installed on your website, so that Facebook can retrieve information from your website. A Facebook user who has viewed products on your website will then receive an ad for these specific products on Facebook. This way, you increase the chances of sales even more.
Sales are suitable for:
- Conversions
- Sales
More Than Likes and Followers
Facebook advertising offers much more than generating likes and followers. We help you achieve concrete goals, such as:
- More website visitors
- More leads
- More sales
The Right Objective, The Right Result
We understand that every business has unique objectives. Therefore, we tailor the Facebook advertising strategy to your specific needs. We choose from the various campaign objectives Facebook offers.
Together Towards Success
With ReMarkAble as your partner in Facebook advertising, you are assured of a successful campaign. We take all your worries off your hands, so you can focus on what really matters: your core business.