With a Float Control air pressure change system, the tire pressure can be easily adjusted and thus the usability of machines and vehicles can be improved. In this way, soil compaction is prevented and this ensures a higher crop yield. A top system!
What they wanted
Introduce the FloatControl air pressure change system as a brand to the market and make it known among the right target group.
Float Control asked us to give the brand the right look and feel and to position it internationally as the leading brand for air pressure switching systems to adjust tyre pressure.
For this we designed the logo and the powerful and recognizable house style, we realized the website and various expressions to bring the new brand to the attention. To the right target group of course.
Logo & house style
A powerful identity
Float Control is a Dutch product in the agricultural sector: that was the starting point for the logo’s image. In addition, it has its own look, distinctive in the market. Reinforced by the original use of colour and the element of the tyre tracks, it forms a powerful house style.
Striking web design
The website is a clear and powerful representation of the Float Control brand. By using recognizable style elements, the right amount of information and clear icons, the website is visually attractive and clear.
Online advertising
An online banner campaign highlighting the key benefits of Float Control, such as preventing soil compaction and increasing crop yields, generated additional traffic to the site.
Brand Promotion
A Strong Unit
For Float Control, we developed eye-catching exhibition materials that attracted attention and effectively communicated the benefits of their air pressure change system. In addition to the stand design, we also provided matching flags and promotional materials. All together, this formed a strong unit that strengthened Float Control’s brand identity and attracted visitors.
Brochure and manuals
Clear & organized
To optimally promote Float Control, we developed a brochure in the consistent visual identity. We also set up the manuals of the system in a clear and organized Float Control design. In this way, we ensure a consistent and professional appearance of all materials.
The result
The successful introduction of Float Control is due to a strong brand identity and an effective campaign. The focus on benefits, clear communication and targeted marketing resulted in good sales of the systems.
Excellent sales figures
By using online advertising, trade fair participation and promotional material, we reached the right target group, which resulted in good sales figures. Float Control is now an established name in the agricultural sector.
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