CowManager is a Dutch company that is a pioneer in the field of cow monitoring systems. In 2004, the company introduced the first ear sensors, which allow farmers worldwide to monitor and optimize the health, fertility and nutrition of their cows.
What they wanted
Help us gain more brand awareness through creative campaigns.
CowManager asked us to develop various catchy campaigns and concepts. The goal of these campaigns is to be visible among the target group; to highlight brand awareness and certain qualities of their product, the ear sensor. We have used various means for this, every campaign always starts with a good foundation: a powerful headline and key visual.
Brand awareness / leads
Will you farm with me?
A campaign in which CowManager distinguishes itself from its competitors. We developed a concept, with a focus on the customer relationship. CowManager stands for a lifelong partnership with farmers. Comparable to a marriage. ‘Will you farm with me?’ is a variation on ‘Will you marry me?’.
Campaign development
This concept formed the basis for a striking and inspiring marketing campaign. We created a key visual that powerfully conveys the message, supported by various marketing tools:
- Direct mailings: An example of this is a ring box with a CowManager sensor and the message “Will you farm with me? CowManager: a strong partnership”. This creative idea can be used locally by dealers and account managers.
- Online content: Aimed at appealing to an international target group with measurable results. This includes banners, videos and storytelling.
- Promotional material: The key visual is suitable for offline and online use to stand out and generate leads.
The ‘overall’ challenge
Strengthening the position in the market
CowManager wants to strengthen its position in the international market with its campaigns and make the brand more visible worldwide. The focus was on America, Australia & New Zealand and in Europe the Netherlands, Germany and Great Britain. With their innovative product CowManager wanted a powerful and consistent marketing campaign that would appeal to both farmers and dealers. ReMarkAble developed several strong concepts that convey the essence of the brand.’
Brand awareness
Lifetime monitoring
A campaign focused on using the CowManager sensor from start to finish. The key visual: development of the calf, to cow. Lifetime monitoring. For online visibility, we created various banners and social media visuals, all in line with ‘From Calf to Cow: lifetime monitoring’, all with different angles. A successful campaign with a great result.
Sensor in the spotlight
Spot on!
The message of this campaign was, be there on time! When a farmer takes good care of his cattle, especially around the calving period, he will benefit after calving. So be prepared, no surprises after calving! In addition to the concept with key visual, we created various expressions for offline and online communication.
The result
All concepts contributed to more brand awareness for CowManager. In addition to the implemented offline and online campaigns with good results, ‘rumour around the brand’ was also created. The ‘Will you farm with me’ campaign, for example, also led to partners & farmers who were happy to collaborate on fun photos.
The campaigns all had the same goal: to stand out and generate leads. With our approach, we not only strengthened the brand identity, but also ensured measurable results. CowManager’s message was internationally recognised and respected.
Ook zo'n sterke case?
Klaar om je merk een boost te geven? Bij ReMarkAble mixen we slimme strategieën met een flinke scheut creativiteit, zodat jouw campagnes niet alleen mooi zijn, maar ook écht resultaat opleveren.