AgWest is a leading agricultural equipment dealer in Manitoba, Canada. They offer a wide range of top brands such as Claas, Fendt and Massey Ferguson, both new and used. With comprehensive service and support, AgWest helps farmers operate more efficiently and productively.
What they wanted
AgWest required a modern, user-friendly website that clearly showcased their machinery, including an efficient ‘Used Equipment’ page. They also aimed to increase their online visibility, maintain better contact with customers and partners, and develop a strategic plan for effective lead generation.
A striking and functional website
We designed and developed a website that is not only modern and clear, but also perfectly matches AgWest’s marketing strategy. Special attention was paid to lead generation, where we integrated strategically placed call-to-actions and a user-friendly navigation structure.
A Powerful Used Equipment Page
For AgWest, selling used equipment is a key part of their business. That’s why we created a separate, easy-to-navigate page where customers can easily navigate through the inventory with smart search and filter options. This allows potential buyers to quickly find the right machine and get in touch.
Targeted social media strategy
To increase customer engagement and position AgWest as the industry expert, we developed a content strategy for their social media channels. We created engaging content and gave them the tools and guidance to share weekly updates on new machines, developments and offers.
Marketing Automation
for efficient lead follow-up
To further optimize the lead generation process, we implemented a smart marketing automation tool. This allows AgWest to automatically follow up leads, send targeted emails and guide prospects through the customer journey, resulting in a higher conversion rate.
An attractive and informative catalogue
AgWest’s wide range of products deserved a professional presentation. Our graphic designers and content specialists designed a catalogue that not only looks attractive, but also presents all technical information in a clear way. This allows customers to easily compare the range and make a well-considered choice.
The result
AgWest now has a strong digital foundation that perfectly matches their marketing goals. The new website makes it easier for customers to view the range and contact them directly. The ‘Used Equipment’ page generates more leads, while the social media strategy contributes to more interaction and brand awareness.
Thanks to the professional catalogue, the range is presented clearly and attractively. With the implementation of marketing automation, lead follow-up is more efficient and more potential customers are converted into buyers.
Visit the website: agwest.com
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