At the table, polarization stops and there is space and time to listen to each other and to search for solutions together. AAN TAFEL! is a platform that connects people and wants to reduce the gap between city and countryside, among other things by means of videos of table conversations and documentaries.
What they wanted
Create a distinctive corporate identity and website and bring AAN TAFEL! (online) to the attention of the whole of the Netherlands.
AAN TAFEL! asked us to help develop the online platform. It includes a wide range of services: from designing the logo and corporate identity, designing campaign and promotional materials to using online promotion for large-scale online visibility.
Logo & brand identity
Recognizable and striking
Both the logo of Stichting AAN TAFEL! and the campaign logo are striking and distinctive. The AAN TAFEL! logo also forms the basis for the table itself. The campaign logo, in combination with the tablecloth grid, forms a distinctive whole.
This is implemented in all expressions for a coherent and recognizable look & feel. These elements also formed the starting point for the design of the website.
Documentaries
Video format with national impact
AAN TAFEL! is also TROTS & ZIEN. They are the duo that returns in the documentaries and in a comic strip. Food innovations from the countryside and the city are shown by means of impactful videos of approximately 20-25 minutes per documentary.
Comic strip
Light and striking
We also made comic strips for TROTS & ZIEN. These are distributed in the AAN TAFEL! newsletters and via social media. Comic strips attract attention, create emotional connections and make complex information accessible. In this way, they also ensure more traffic to the site.
Cross-media
More reach, more impact
AAN TAFEL! advertises a lot online, but also knows how to stand out. AAN TAFEL! is present at various events and is remarkably visible with numerous expressions: from roll-up banners, trade fair material, promotional material to t-shirts and a real AAN TAFEL! mug.
Newsletters, advertising and social media
A large online visibility
A lot of effort has been put into online reach, and with results. A large target group has been reached through advertisements such as online banners, social media ads and organic posts. A newsletter is also distributed monthly. Always everything in the recognizable AAN TAFEL! house style of course.
The result
All communication and creative campaigns that we have used for AAN TAFEL! have resulted in a mass media reach. The AAN TAFEL! Foundation was launched in 2023 on World Food Day. With well-thought-out branding, creative content and strategic online visibility, AAN TAFEL! reaches a wide audience and thus makes a strong impact!
Large reach
25+ million impressions and 240,000 clicks via Google advertisements
8+ million impressions and 92,000 clicks via social media channels
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