The latest CEMA Business Barometer (January 2026) shows ๐๐ผ๐บ๐ฒ๐๐ต๐ถ๐ป๐ด ๐ถ๐บ๐ฝ๐ผ๐ฟ๐๐ฎ๐ป๐ ๐ณ๐ผ๐ฟ ๐๐ต๐ฒ ๐ฎ๐ด๐ฟ๐ถ & ๐บ๐ฎ๐ฐ๐ต๐ถ๐ป๐ฒ๐ฟ๐ ๐๐ฒ๐ฐ๐๐ผ๐ฟ:
1ย ย ย ย ย ย Confidence has slightly improved, but
2ย ย ย ย ย ย Actual business activity is still lagging
Thatโs exactly why relying on โorganic demandโ or trade fairs alone is no longer enough.
In an uncertain market:
- farmers postpone investments
- dealers manage inventory carefully
- sales cycles get longer
- everyone is competing for attention
This is exactly why a ๐๐๐ฟ๐๐ฐ๐๐๐ฟ๐ฒ๐ฑ ๐น๐ฒ๐ฎ๐ฑ-๐ด๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป ๐๐๐๐๐ฒ๐บ is essential.
An effective lead-gen approach helps agribusinesses:
- proactively identify demand instead of waiting for it
- focus sales on the right regions and segments
- nurture interest during long decision cycles
- convert weak market signals into future sales
In a flat or uncertain market, growth doesnโt happen by itself.
It requires ๐๐๐๐๐ฒ๐บ๐ฎ๐๐ถ๐ฐ๐ฎ๐น๐น๐ ๐ฏ๐๐ถ๐น๐ฑ๐ถ๐ป๐ด ๐๐ผ๐๐ฟ ๐ฝ๐ถ๐ฝ๐ฒ๐น๐ถ๐ป๐ฒ.
The companies that invest in lead generation now will be the ones ready when the market truly turns.
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