A successful sale does not start with the conversation itself, but with the preparation. Yet this crucial part is often overlooked. ‘I’ve known this customer for years’ or ‘I remember my conversations’ are common excuses, but in reality, you are missing out on valuable opportunities.
By making smart use of Marketing Automation, CRM and social media, you can gather valuable insights in advance. What is your customer concerned about? What interactions has he already had with your company? A well-prepared conversation not only makes a stronger impression, but also increases the chance of a successful deal.
In this white paper, you will discover how the right preparation can take your sales conversations to the next level. Download now and stay top-of-mind with your customers.