Your LinkedIn newsletter, exactly where your audience is paying attention.

LinkedIn is much more than just a place to share the occasional update. The platform offers an increasing number of opportunities to work on your visibility and expertise in a structured way. One of these powerful features is the LinkedIn newsletter. But what exactly is it and how can you use it in your marketing or communication strategy?

What is a LinkedIn newsletter?

A LinkedIn newsletter is a series of articles that you publish under a set name and within a recognisable theme. Think of it as a blog on LinkedIn. What makes it unique is that your followers can subscribe, so they automatically receive a notification and email when a new edition is published.

With a newsletter on LinkedIn, you increase your visibility within the platform without additional tools or email lists. This makes it an accessible but effective form of content for professionals and organisations.

Why should you use a LinkedIn newsletter?

A LinkedIn newsletter strengthens your online presence on multiple levels:

• You showcase your expertise within a specific field or industry.
• You build a personal brand.
• You remain relevant to your target audience with knowledge, trends and insights.
• You provide interesting content within LinkedIn.

This makes it a valuable addition to other marketing tools such as blogs, email newsletters or white papers.

What are the advantages of a LinkedIn newsletter?

The advantages of a LinkedIn newsletter are concrete and directly measurable:

• You can reach your network without separate mailing lists.
• Each edition is automatically brought to attention via notifications.
• Old editions remain visible on your profile or company page.
• The newsletter is highlighted on your LinkedIn page by default.
• New followers are automatically invited to subscribe.

This is an great way to connect with your target audience, especially for companies that work regionally or sector-specific.

How do you start a LinkedIn newsletter?

Starting a newsletter is easy and does not take much time. You start by creating a post, where you can select “create a newsletter”. Next, you give your newsletter a name, description, publication frequency and visual layout. As soon as you publish your first edition, people can subscribe. Please note that you must have at least 150 followers to create a newsletter!

💡 Tip: Make sure your first edition offers immediate value. Choose a topic that is relevant to your target audience, such as market developments, seasonal trends or practical tips, so that you are immediately relevant.

How do you build a subscriber base on LinkedIn?

Your subscriber base consists of people who have consciously chosen to follow your newsletter. That makes it extra valuable. To increase your reach:

• Actively share your newsletter in your feed, newsletter and possibly via email.
• Choose topics that match the challenges or interests of your target audience.
  
• Publish regularly so that you remain top-of-mind.

How do you measure the success of your newsletter?

LinkedIn offers extensive statistics for each edition. This allows you to see:

• How many people have read your newsletter.
• Which articles generate the most interaction.
• How quickly your subscriber base is growing.

Based on this data, you can easily make adjustments. Do personal stories work better than market reports? Are some topics shared more often than others? This allows you to optimise your content step by step.

A LinkedIn newsletter is a smart way to strengthen your company’s visibility and authority. Whether you are working on your personal brand or sharing content from an organisation, it offers structure, reach and the opportunity to remain relevant within your network.

Would you like to discuss how to use this effectively in your marketing strategy? We are happy to help!