TABOER biedt als onafhankelijk loket een luisterend oor en helpt bij het vinden van passende hulp. Je staat er niet alleen voor. TABOER spreekt jouw taal. Praten helpt! TABOER is een initiatief van LTO Noord, ZLTO en Zorg om Boer en Tuinder.
What they wanted
Launch a campaign with a strong name and visual identity to increase awareness of a mental health counter among farmers.
LTO Nederland asked us to help set up the TABOER counter. We developed the name, house style, website and various campaigns with videos, podcasts, articles and more. A loaded (conversation) topic like that of TABOER deserves attention, and we are happy to help with that.
Name and brand development
powerful name & logo
We came up with the name and a powerful logo for TABOER. The name is a combination of taboo and farmer. Talking about mental health (and suicide) is taboo, especially among farmers.
The developed house style and look & feel stand out and demand attention. Just like the subject. A conversation bubble is reflected in both the logo and the expressions. Because: talking helps!
Online platform
We first developed this look and feel in the website: the TABOER online counter. In addition to advice on the request for help, the website also includes experience stories. These are regularly distributed (online) to draw attention and generate traffic to the website.
To promote the counter, we use the following:
- Offline communication (advertisements, flyers)
- Online advertising
- Social media
- E-newsletters
Brand awareness
Striking campaigns
To draw attention to the subject, we came up with two campaign slogans: I can do it myself (no longer) and Better in your field (d). During these campaigns, we deployed many resources, including a song created by the Heinoos. This resulted in a lot of visibility.
Various communication expressions
Cross-media striking
In addition to all online communication, we have also created a lot of promotional material for events and trade fairs, for example. This includes the trade fair material itself, but also flyers, infographics and promotional material such as pens, notepads and even beer mats.
Online advertising
Effective target audience reach
Our online communication included frequent social media posts, regular newsletters and targeted banner ads, resulting in a strong increase in website traffic.
The result
To make TABOER known, we developed a complete communication strategy. With a catchy name, recognizable house style and various online and offline resources, we reached a large audience.
- Online: active social media campaigns, (blog) articles, experience stories, video and podcasts.
- Offline: visibility at fairs and events, the use of music by Heinoos and various promotional material.
The helpline is found
The helpline / TABOER website is found and used, and more and more farmers dare to take the step to get help.
Ook zo'n sterke case?
Klaar om je merk een boost te geven? Bij ReMarkAble mixen we slimme strategieën met een flinke scheut creativiteit, zodat jouw campagnes niet alleen mooi zijn, maar ook écht resultaat opleveren.