Remmy Coir – Growing with confidence
Remmy Coir is a family business from South India that has been supplying high-quality coconut substrates to the international glass and horticultural industry for over 30 years. With a strong focus on sustainability, security of supply and partnership, Remmy has grown into a trusted supplier for top companies in Europe.
To further expand their position in the United Kingdom and Ireland, Remmy turned to us for strategic advice and practical implementation.
What they wanted
How do we increase our visibility and build sustainable customer relationships in a new market?
Remmy aimed to establish a strong foothold in the United Kingdom and Ireland. The challenge: standing out in a competitive market while clearly conveying the unique character of the family business – with a genuine passion for growers
Our approach
Together with Remmy, we developed a clear marketing strategy, with storytelling and credibility at its core. What we did:
- Positioning & strategy: Focus on Remmy’s family story, reliability and added value for growers
- Campaign theme: Grow with confidence as a powerful and distinctive payoff
- Marketing automation: Design and setup of workflows in Constant Contact
- Lead generation: Development of targeted landing pages, optimized for conversion
- Online advertising: Campaigns via Google Ads and LinkedIn aimed at decision-makers in horticulture
- Exhibition material & gadgets: Design and production for visibility at events
- Content creation: Inspiring brand story, translation into magazines, newsletters and email campaigns
- Sales support: Newsletters and mailings to actively involve existing customers in the growth story
We acted as a sparring partner, executor and driver of ideas – from strategy to gadgets.
The result
- Strong visibility among relevant target groups in the UK and Ireland
- Increase in website traffic and engagement from the region
- Greater brand recognition, making it easier for the sales team to initiate conversations with growers
- Consistent brand experience, both online and offline
- A solid foundation to continue building market share
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